January 12th is one of the most important days of the year. That’s right, it’s the birthday of Jeff Bezos . While ingrates mark the milestone by insolently asking the entrepreneur to stop union-busting, we want to celebrate the joyous occasion with a song: Bo Burnham’s “Bezos I.” The lyrics tell the touching tale of Jeffrey’s selfless mission to become a tech oligarch. The track was a highlight of Burnham’s Netflix special, Inside, but its legacy didn’t end there. In the months after the show’s release, the tender tribute to Bezos was reappropriated on TikTok as an ode to disaster capitalism. Jeff Bezos Workers unite: The second life of “Besoz I” was a product of timing.It emerged as countless workers were suffering from layoffs, pay cuts, and health problems. At the same time, Bezos was becoming the richest person of all time and taking ego trips to space. After his maiden joyride, he thanked Amazon staff and customers for having “paid for all of this.”TikTokkers quickly tapped into t...
